The retail market is undergoing a transformation where innovation, convenience, and consumer connection have shifted from being mere differentiators to becoming essential requirements. It is against this backdrop that Açaí Food announces its partnership with Novo Mix Supermercados, uniting two companies that share a vision of sustainable growth, a focus on quality, and a commitment to the customer experience.

This union represents more than just a portfolio expansion; it strengthens an ecosystem that values ​​highly popular products, solid business relationships, and closeness to the end consumer.

Novo Mix Supermercados was born from the dream of five young entrepreneurs who believed in building a chain based on solid relationships, a welcoming experience, and fair prices. Operating in the neighborhood store segment, the chain has specialized in offering excellent service, product quality, and efficient operations.

Today, Novo Mix has 21 stores—comprising 9 retail outlets and 12 wholesale-retail hybrid locations—and employs approximately 1,500 people. This reflects consistent growth driven by hard work, strategic planning, and a steadfast commitment to its core values.

With a clear vision for the future, the chain aims to rank among the top three local retail chains in Bahia within five years. It seeks recognition for profitability, innovation, efficiency, and social responsibility, actively contributing to the development of Salvador and its metropolitan area.

The partnership between Açaí Food and Novo Mix Supermercados reinforces the importance of strategic alliances that create value across the entire chain: for the manufacturer, the retailer, and the end consumer. By introducing the "Açaízinho" product line to Novo Mix Supermercados, we are expanding access to a product that combines quality, convenience, and strong consumer appeal.

From a marketing perspective, this union strengthens business-to-business strategies, mass communication efforts, and a clear value proposition based on the quality-to-price ratio—a decisive factor for today's consumers. More than just expanding their presence, this partnership symbolizes a joint move toward a retail model that is more efficient, human-centric, and attuned to people's real needs.

Açaí Food and Novo Mix Supermercados share principles such as respect, transparency, commitment, teamwork, and social responsibility. These values ​​underpin decisions, guide growth, and make this partnership even more significant for the market.

We remain confident that this alliance will help strengthen brands, create opportunities, and deliver an experience to the end consumer that is increasingly comprehensive, accessible, and aligned with the future of retail.